Of course, it didn't work out as planned – but what did happen was even better. After that, the next stop would be a feature film. They'd already picked up praise and prizes for their innovative work in experimental filmmaking and design their aim was to enhance that burgeoning reputation by telling a short story from the underbelly of Reykjavík. The story of Gus Gus began in spring 1995, when aspiring filmmakers Stefán Árni and Siggi Kjartansson set out to make a short film called Pleasure. In its original and purest incarnation, Gus Gus was a nine-person multi-media collective from Reykjavik, Iceland, whose beguiling post-trip hop soundworld was accompanied by startling video clips and a carnival-styled live show. An extravagant, unstable and, in the end, unsustainable project, the band nevertheless made some state-of-the-art music, and enjoyed a brief but intense spell as critical darlings.
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